#Google analytics active users how to#

This is important because it means one thing вЂ“ youвЂ™re not overly reliant on Google for traffic. This should provide intel on where your brand awareness is currently at.ДЄ high volume of direct traffic indicates that your brand searches are doing well, and a significant percent of your visitors already know about your brand. Now you can see how your direct traffic stacks up against your other sources in a pie graphвЂ¦ Accessing Your Direct TrafficДЇor a quick breakdown, click on вЂњAcquisitionвЂќ from your GA dashboard. With 26.89 percent of their traffic being direct, itвЂ™s solid but probably doesnвЂ™t have the level of brand awareness that brand A has. This is an indicator of solid brand awareness since the majority of visitors are accessing their site directly. LetвЂ™s take a look at the traffic breakdown of two random brands.ДЄ grand total of 34.98 percent of their traffic is direct, which exceeds referral traffic, search traffic, social and so on. Now, of course, thereвЂ™s always the вЂњwe have no clue where they came fromвЂќ factor on GAвЂ™s end where it simply canвЂ™t identify a referrer.Д«ut generally speaking, a spike in direct traffic typically means that your brand awareness is growing. because they already know about your brand. ThereвЂ™s no need for these visitors to find you via search, a referring site, social media, etc. If a sizable percentage of visitors are reaching your site directly, it means that theyвЂ™re already aware of your brand. When you boil it all down, having a high volume of direct traffic tends to correlate into brand awareness.

ItвЂ™s easy to see why GA users can be a little confused about direct traffic. ItвЂ™s important to keep this in mind and understand that direct traffic can go way beyond users manually entering your domain or accessing your site through a bookmark. Technically, any users who are unknown or undefined get lumped into direct traffic, which can make the data very misleading. Or as Search Engine Land puts it, вЂњOften traffic considered вЂDirectвЂ™ really means, вЂwe have no clue where it came from, maybe they typed the URL in or hit a bookmark.вЂќДЄnd as Megalytic points out, there can be a variety of scenarios: When you get right down to it, Google attributes direct sessions any time it canвЂ™t name another referrer. This wraps direct traffic up into a neat and tidy little package. ItвЂ™s either the result of a user manually entering your domain name directly or using a bookmark to access your site. Direct TrafficДЄt first glance, direct traffic seems pretty straightforward.

#Google analytics active users how to#

Here, weвЂ™ll take a look at six of the most misunderstood metrics in GA to find out what the data means and how to apply it in order to optimize your site. Unfortunately, not all users fully understand the core metrics, and thereвЂ™s uncertainty as to how to decipher them. ItвЂ™s only effective if you actually know how to interpret the data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions.Д«ut thereвЂ™s a catch. Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data.